How to Grow an Audience if You Have 0 Followers

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people are making podcasts and thinking in 90 days they're somehow going to blow up in the beginning 150 episodes is just me talking about how to run a gym better i got a dm the other day somebody who's like yeah it's easy for you to build this brand because you already have this big audience i was like dude just start he was discouraged by the fact that he had no following he had no audience etc 99 of people who are watching this do more cool and then you'll have cool to talk about rather than regurgitating other people's stuff but for everyone who sees the overnight success right what i want you to do is go to my podcast and look at the time

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stamp of my first episode this 2017. five and a half six years ago it just now hit the top ten and in that six year period i did not miss every week one to three podcasts for six years and so people are making podcasts and thinking in 90 days they're somehow going to blow up when the reality is that you're finding your voice for the first year you're figuring out what way you communicate you're learning how to teach how to entertain how to present you're learning how to speak and you're also learning about the stuff that you're learning meantime right like in that period of time i

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might not have had as much stuff that was as cool in the beginning that applied to as many people because the first 150 episodes is just me talking about how to run a gym better right around 150 i started talking about marketing in general because that's what i was into at the time and then i started talking about sales and i started talking about business in general and m and things that as they've evolved over time and so the subject matter as well as my skill in delivering it both improved over that period of time and now the podcast is top 10 on entrepreneurship and very high ranked in business next to names that i i looked

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up to my whole career i'm like holy cow i'm like we're wait we just went about this guy that i've been looking up to my whole life it doesn't take 90 days it takes years if you think in days the time's gonna pass no matter what but if you can think in decades when you make your goals when that decade does pass it'll show that you were thinking that way right not the outcome the goal make the action the goal if the action is did i make the post did i make the reach outs every day then you're a success you check both boxes i want to tell you a quick story so there was a guy who

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started at the first gym with me same day all right and we've been friends since then and i started my gym and then he started his gym and he started changing gym so we went in parallel all right and he ended up selling those gyms and he wanted to go online he was like dude i need to build like a brand i was like dude you just need to start posting you know short form stuff making stuff that's valuable he posted every day for six months and then one video took off and then the next video took off and the next video

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took off and then all of a sudden now he's making a hundred thousand dollars a month from the content that he was making he'd already been doing business for nine years and then all of a sudden it took off and he and he messaged me he was like i'm super grateful that that you told me to do that and so he did the post and he did the reach outs and what ended up happening is that earlier on he would he would have videos that would start taking off he would start doing reach and start making sales and then he'd make some money and then he would slow down and then all of a sudden you get in scarcity mode once he was like oh shoot there's no money coming in there's

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no money coming in and then you start making content start doing reshots again and you make money again and he was like dude how do i break the cycle and what we did was we shifted what he was focusing on because he was focusing on the sales he was making he's focusing all the money he was making rather than focusing on the process you are not successful in my eyes because whenever you see some outcome you stop the activities which means you don't have the trait of consistency that's like the reason you aren't where you want to be is because you can't do things repeatedly and so most people

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can't do one thing over and over again you need to be able to do the doing without seeing the result of your doing and you have to keep doing it and if you can keep doing things independent and this is both ways if it goes really well you keep doing the thing that got you there and if it's not going well comma yet you keep doing the thing so that you get good enough that one day it will and that's the shift that most people don't make and i think that's why most people just stay poor and the reality is that if you can commit to the actions and the behaviors and the traits that you will grow through doing then at the end of

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this process a decade later you will be the type of person who can do something for a long period of time and wait and i promise you that if you have that trait money will never be a constraint in your life and this is from atomic habits every winner and every loser have the same goals so when you measure yourself by having this external thing and people like set goals everyone wants to be rich everyone wants to have a six-pack your goals don't make you unique it's the activities that you do that make you unique the goal of the winner is to commit to the activities the goal

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of the loser is to commit to the goal 52 percent of 18 year olds high school seniors think they're going to be millionaires by 25. the world is going to be shook many of you will fail and that's because most of you have the same goal 52 percent you think you're gonna be a millionaire right it's just math but only a small percentage will because if you want to be a millionaire you're not going to focus on making a million dollars you're going to focus on the stuff that makes a million dollars and so when you can divorce the activities from the outcome then you can focus on the doing which

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whether your income does this over that period of time your self-esteem remains the same because you're committing to what you can control if you can make that shift it will change your life so i started making podcasts six years ago i committed to that process when i signed on with a youtube vendor a few years ago on the first call i said i'd like to have this channel be something in five to ten years i was like we'll look at it then and see if it was worth continuing to do i was like but i'm in for a decade and he stopped me afterwards he was like i've literally never had a client say that to me

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ever he's like they're all like how can i get leads in the first 90 days from youtube and like blah blah blah i was like if we're making progress i'm good will commit to that i think that if you can think that way you will get what you want and then people will ask you a decade from now man how did you have this overnight success and blah blah blah blah and aren't you like don't the followers and the fans like how does it not get to your head and you're like because it was never the goal and so i feel just as good at year one as i do at year eight because the activities that i committed to remain the same if you can

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think that way and you can shift your perspective it will it'll decrease your emotional ups and downs and i think we all need ways to decrease our emotional ups and downs in the game of business because like we need to have second lives the third lives and fourth lives and the way to do that is to not put your life your game playing life in something that you can't control but putting all your game playing life in the things you can right now we just crossed our 400th episode 400 episodes like if i did one a week that's 52 four eight one a week for a year that

Key Themes, Chapters & Summary

Key Themes

  • Myth of Overnight Success

  • Consistency in Content Creation

  • Process Over Outcome

  • Evolving Content and Skills

  • Impact of Inconsistency

  • Long-Term Mindset

  • Growth Through Action and Behavior

Chapters

  • Introduction to Building an Audience

  • Debunking Overnight Success in Podcasting

  • Consistent Effort and Patience in Content Creation

  • The Evolution of Podcast Topics and Skills

  • Focusing on the Process, Not the Outcome

  • Success Stories and the Power of Daily Posting

  • Challenges of Inconsistency in Content Creation

  • Emphasizing Long-Term Goals and Actions

  • Conclusion: Committing to the Journey of Audience Growth


Summary

The podcast "How to Grow an Audience if You Have 0 Followers" presents a realistic and strategic approach to building a brand and audience from scratch, emphasizing consistency, patience, and focusing on the process over immediate results.


Consistency and Long-Term Commitment: The host begins by debunking the myth of overnight success in content creation, particularly in podcasting. He shares his own journey, revealing that it took years of consistent effort, with one to three podcast episodes every week, to achieve notable success. His story exemplifies the importance of patience and dedication over several years, rather than expecting quick results in a matter of days or months.


Developing and Evolving Content: He discusses the evolution of his podcast content, starting from specific topics like gym management to broader subjects like marketing and business. This gradual expansion and improvement in content and delivery skills played a crucial role in his success.


Focus on Process, Not Outcome: A significant part of the podcast is dedicated to the mindset shift from focusing on outcomes, like monetary gain or followers, to concentrating on the process and actions. The host stresses the importance of divorcing activities from the outcome to maintain consistency, regardless of immediate success or failure.


Real-Life Success Stories: The podcast includes anecdotes of individuals who succeeded by consistently creating content and engaging with their audience. One notable story is of a friend who, after posting daily for six months, experienced a breakthrough with a video that went viral, leading to substantial financial success.


The Pitfalls of Inconsistency: The host highlights the problems faced by creators who cease their efforts upon seeing some success, leading to inconsistency and ultimately stagnation or failure. He emphasizes the need to continue the activities that lead to success, irrespective of the results seen in the short term.


Commitment to Actions and Behaviors: The podcast encourages a commitment to actions and behaviors that contribute to growth and skill development. The host advises listeners to think in terms of decades, not days, and to make the action the goal, rather than the outcome.


Summary: In conclusion, the podcast offers invaluable advice for aspiring content creators and entrepreneurs. The key takeaway is the importance of commitment to the process, consistent content creation, and a long-term perspective in building a successful brand and audience